Sunday, July 8, 2012

Community struggling to meet the needs of Jewish identity surveys’ ‘others’

Call it the age of “playlist Judaism.”

That’s how Rabbi Kerry Olitzky describes engagement in Jewish life for the seemingly ever-increasing group showing up as “other” or “just Jewish” on recent American Jewish identity surveys.

“I no longer have to buy the entire package in order to have the [Jewish] service I want,” says Olitzy, the New York-based Jewish Outreach Institute’s executive director, referring to how iTunes and Napster broke the stranglehold on a music industry that once forced consumers to buy entire albums to hear one preferred song on demand. -- Debra Rubin, JTA

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