Wednesday, August 22, 2012

New money, old habits and a growing brand make Rami Levy Israel’s new grocery store king

Rami Levy, center, hugging his parents at one of his supermarkets.
Courtesy Rami Levy
The corporate offices of Rami Levy, Israel’s nouveau riche supermarket mogul, sit atop one of his grocery stores in southern Jerusalem. It’s not a busy neighborhood, nor is it easily accessible by public transit. But once the building comes into view, there’s no mistaking that it’s his.

Plastered across the side wall in bold letters on a yellow background are the words Rami Levy Hashikma Market. The company name appears at least six more times elsewhere on the building.

Meet the new Israeli mogul – with a net worth about $1 billion, according to Haaretz – whom many Jews outside Israel do not yet recognize, but who is emerging as a champion of the country’s economically struggling families. -- Ben Sales, JTA

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