Wednesday, November 21, 2012

The Great American Deli Rescue

Bringing Jewish Eateries Back From Oblivion
Wise Sons: Evan Bloom (left) and Leo Beckerman serve up nouveau deli in San Francisco.
Courtesy Evan Bloom

There was a time in the not-so-distant past when the American deli was in dire straits. The last quality holdouts, like the iconic Katz’s Deli in New York and Langer’s Deli in Los Angeles, were still going strong, but the deli landscape overall was rather desolate. Even in New York — dotted with as many as 3,000 to 4,000 delis only a few generations ago — just a handful of vibrant eateries remained.

For three years, writer David Sax visited delis in America and abroad to bear witness to an institution that was holding on for dear life. In his 2009 book, “Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen,” he describes feeling alternately hopeful and despairing. Delis faced “tremendous odds,” he wrote.

Today, there is a deli renaissance afoot.  -- Devra Ferst, Forward

To read more, click here.
http://forward.com/articles/165716/the-great-american-deli-rescue/?utm_source=Sailthru&utm_medium=email&utm_term=The%20Forward%20Today%20%28Monday-Friday%29&utm_campaign=Daily_Newsletter_Mon_Thurs%202012-11-13

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